The best way to attract clients is to target personas. — The best way to attract clients is to target personas. If you have a product or service that fits a particular persona, it would make sense to target that person. A persona is a description of a fictional character who represents a real-world group of users or buyers of your…

Your Digital Product Manager is Dedicated strategic consultant. Partnering with you to create, manage, and deliver the product information your customers need. Katrina will support you in innovating and adopt solutions to empower and embrace emerging technologies; she is passionate about product design, technology, and innovating digital solutions to real-world…

The Micro-Evolution Evergreen Launch Framework Launch using the evolution evergreen method, minus the burnout, without the Tech gremlins or overwhelm. You might already be familiar with the term launch as it relates to a product or company. Perhaps you have seen colleagues, or perhaps clients, resources, bought programs or books and read the articles explaining…

Katrina Young is a multi-award-winning, named as one of the top 40 Digital UK Women to watch 2020 — Strategic Business Venture Consultant. Her super powers include Online Innovation, Technology Enabler, Digital Transformation and Marketing Specialist. Her passion is to demystify technology and R&D Research at the intercession of Marketing.

My 2022 review has been driven by streamlining systems, infrastructure, refining profitable processes and productising. — Reviewing my 2022 insights and data, I am reminded to focus on the marathon, not the sprint. In 2018 I got tired of posting content to just FB so decided to go all in on writing. Before this, I was reactive to the market, not focused on my zone of…

Excited to be joining Virgin Start-Ups as a Funded Venture Mentor & Advisor Learn how to apply for funding here.

Voice in the Shadow — Volume 2 — Co Author Announcement - I am delighted to be one of the featured authors of volume 2 — The Voices In The Shadow. I wish I had had a guide like this book when I entered the Tech Space. GTA Black Women In Tech in October 2022 hosted their first festival alongside launching their second book: The Voices In The Shadow.

Workcations for freelancers, employees, the self-employed and those working with children — A workcation is a type of vacation where you take time off from your job to work remotely in another location. This could be for a few days, a week, or even longer. During this time, you may still perform the same tasks you do at work but in a…

With the rise in ai tools and saas adoption available, organisations, SMEs, and corporations can benefit from the acceleration in Innovation. The potential is endless, with this acceleration is a crucial point of ethical consideration in the use of AI for business growth. To ensure sustainable business growth, it is…