Blue Ocean Strategy is a marketing strategy that focuses on creating new demand in the marketplace by changing the terms of competition.
The term “Blue Ocean” refers to uncontested market space: the “ocean” which is blue because it represents water, or in this case, uncontested market space. …
A business is comprised of four main things: the marketplace, the marketing, the money, and the action. If even one of those things isn’t handled well, or on point, then you’re going to fail. So we’re going to look at a few business growth systems for these different areas that…
Effective ways to create lead-generating, client-attracting, high online visibility, websites and sales funnels that will make you more profit should be your focus if you use a website or sales funnels to promote, market and promote your sales and products online. With the world now being available at your fingertips…
Because the attribution of sales can become complicated as revenue is funnelled through many intermediaries, most business owners and companies focus on the largest channel and typically ignore alternative promotional opportunities. However, the middle of the funnel offers an opportunity to use cross-selling at a lower cost than at other…
We have all experienced a product staircase at some point in our lives, whether we knew about it or not. Maybe that extra suggested title you were suggested after buying that book on Amazon, or the Meal deal which you were offered with a sandwich purchase. …
No one can know — and do — it all. And if you’re in business, then you know there are a lot of moving parts that all have to be managed. …
A business needs processes to run, and that isn’t in dispute. In the video below I explore different project management systems (e.g. …
Your ideal customer persona avatar (i.e., your perfect customer) is an exercise that can help you put a face to the customers you hope to attract and help you understand the demographics of the people you hope to attract. The Customer Persona avatar. It’s probably one of the most important…
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