Building a profitable Sales Funnel

How To Build A Profitable Sales Funnel that attracts leads and sales

Katrina Young
4 min readJun 28, 2021

Building a conversion-ready, optimised sales funnel is hard. Building an effective and growing scale ready sales funnel can be even harder still.

Funnels are used by nearly everyone who sells products and services online. Whether you’re selling a product, an experience, information products, your skills, or something else entirely, building a successful sales funnel is essential to navigating the world of online sales.
Building a successful sales funnel can be tricky. It requires incredible sales skills and an incredible amount of effort. Yet, once you figure it out, the rewards are virtually endless.

What is a sales funnel?

A sales funnel is what happens when a customer begins a product/service/skills purchase journey. The goal of the funnel is to move a customer along the path towards purchasing the product or service. How do you create a successful funnel? You could start by creating a basic sales funnel from scratch, or you could do the latter by adding one or more funnels to a sales product or service you already offer.

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Why build a funnel?

Building a funnel is one of the best ways to sell your services online. It’s a technique that uses the basic principles of messaging, online digital sales, science, psychology and sales to deliver the maximum amount of value to your audience.

By starting with a killer first step, you can gradually build a better funnel as you go, aligning your offers and services to your customer touchpoints. Creating a self-sustaining sales framework and system. Today, the whole world of sales is digital and if you don’t master funnel building, you will quickly lose out on the benefits this is capable of offering, leaving sales and profit on the table.

You’ll start with an easy step and move to a lot more complex ones as you go along. Building a funnel is more than just a simple process of adding new steps. There are a number of core tenets you need to follow as well.

  • Customer
  • Offer
  • Audience
  • Traffic
  • Content
  • Messaging
  • Cus
  • Tech

And more dependant on your

Before launching a profitable Sales Funnel, you will want to perform essential QA tests and checks before launching. Check out the blog here.

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What is a conversion-ready funnel?

There are many models for sales funnel can work, but you need to know that you’re building a model that is optimised for converting customers, no matter what the product or service is. Even though the people who you are selling your product or service are your prospective or existing customers, it is ultimately the customer who decides what to buy and, crucially, where to buy. To start converting customers, the sales funnel needs to have the right structure, process and metrics in place.

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How to build a conversion-ready funnel

I’m a big believer that every customer is different. Knowing that you need to design your funnel to take into account this individuality, eq, pain of each prospect and adapt accordingly. Focusing solely on the outcomes that you can potentially achieve.

You will need to spend time with your audience (no matter how different it is from any previous encounter) to understand what they value and what they expect in your product or service. Working through the process of creating the right funnel for your business to meet your prospect at every customer touchpoint. This strategy can be used for your website, social media presence, email marketing, lead generation, sales emails, and more.

How to build an effective and growing scale-ready funnel

This article will teach you how to build an effective and scalable funnel that can convert potential clients to customers. We’re not going to focus on making the funnel fun to look at; instead, we’re going to teach you the key elements that will drive your sales in the future, you will want to build an effective funnel.

You need to create a funnel that makes good use of the sales and marketing tools and automation. Your funnel should be one that shows your potential clients a clear path to conversion. Having a well-designed funnel will not only help you sell more but also make your prospects feel more confident in doing so. If they see a clear path from start to finish, then they will be more likely to buy, stay, engage and become an advocate.

Conclusion

Many companies, even many good ones, fail to grow and expand their customer base because they have not designed or created an effective sales system. That’s why it’s so important to use these sales funnel methods to stay relevant to your customers.

Your sales funnel doesn’t need to be complex. If you work smarter and not harder you can create a funnel that converts.

Need a Digital Strategy to support your Sales Funnel Success? Check out Digital, Marketing and Sales funnel solutions here.

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Katrina Young

Award-Winning Business Consultant | Digital | Marketing | Project Manager |Innovation| Tech|Business Solutions Architect /Robotics /Lead Gen Curator