Industry knowledge Mentoring and volunteering — UAL 2021

I am super excited to be accepted to a Partnership with London College of Communication @unioftheartslondon as an Industry knowledge Mentor.

Katrina Young
4 min readJun 20, 2021

This is so close to my heart, my love for Marketing, Creativity, and Advertising began in 2004 at UAL. From my first project in Marketing and Adtech I have been a lifelong learner and evangelist 🌱

Without these lessons, I would not be running an Agency and Consultancy today. As an undergraduate parent, I began my journey juggling studies, projects, campaigns and formed my love for the industry.

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Over the years I have had the pleasure to work in the following industries;

Healthcare, Construction, Property, Regulatory Bodies, Education, Pharmaceutical, Online Digital Publishing, Aerospace, Facilities Management, Financial Markets & Trading, Beauty, Private and Public Sector/Government.

Blending Academia, Business, Practice, and Theory covering;

  • Demystifying Technology
  • Digital & Digital Upskilling
  • Workflows, Systems & Processes
  • Strategy & Management Consulting
  • Marketing (online) & Advertising
  • Innovation
  • Customer Journey Mapping & Usability Testing
  • Emerging Technologies & Robotics
  • Digital Business Transformation, Compliance Governance considerations
  • UX Micro Copy & Online Persuasive Conversational UX Writing
  • Project/PMO/Product/Program Management

Running a Digital Agency, Business Consultancy delivering SME and Corporate Training/Mentoring Consultancy running accredited courses, workshops and training. with a certificate in Teaching and Lecturing with the.

My tried and tested framework supports learner outcomes and results one rule does not fit all, with a Degree in Marketing & Advertising, a certificate in Teaching and Lecturing my goal is to assists clients and learners to get clear on their desired career path.

What are the potential outcomes for mentees?

  • Work with your mentor to develop your future career plans
  • Develop your plan for practice, studio, or business
  • Build contacts and professional relationships while studying
  • Develop your skills in presentation, applications and interviews, communication, and teamwork
  • Develop a greater understanding of the creative industries and your routes into the industry
  • Increase your confidence in gaining employment in your chosen industry
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After a successful career in Project Management and Marketing, I now Consult, Trains and Coaches Agencies, Corporations and Business owners with Education, Resources, Strategy, Consultation, and In-House solutions. My Marketing and Business Strategy experience as a Strategist/Consultant includes working on behalf of Research Houses as a usability tester market researcher, focus group facilitator managing consumer interviews with Global Brands and Fortune 500 and FTSE 100 for companies.

With over 22 years of extensive experience. A certified and qualified Adult Trainer as well as being trained with industry experts such as Harvard Online and Silicon Valley Innovation Center. Blending Academia, Corporate, Business, Practice, and Theory, a serial accomplished Entrepreneur and Consultant. As well as experience as a Marketing Strategist, Project Programme/PMO Manager, and a Digital Business Transformation Analyst.

Leading impactful, strategic digital transformation, technology, and innovation projects. Working with Corporations, Academics, Business Owners, and organisations co-creating with teams, individuals, and corporations to create solutions that deliver results, ROI, impact with a humanistic approach.

Key Mentoring, Consultation & Coaching areas:

• Business Frameworks & Business Process ROI Solution Model — Business EQ Method

• Business Workflow and Process Mapping

• Digital Upskilling and Careers Advice

• Corporate Digital Transformation — Corporate Training & Workshops

• Systems, Customer Journey Mapping, Usability, Processes, Technology & Project Management

• Innovation, Automation, and Digital Transformation Business solutions consultation

• Monetising Digital assets, Websites, Blogs and Social Media Channels

• Business, Content & Marketing Solutions

• Online, Offline, Digital & Social Media Marketing strategy

• Sales Closing and Prospecting Strategy

• Digital, Innovation & Technology Transformation and Business Improvement Process Consultation

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Supporting Global Clients with Consulting, Training/Mentoring, Agencies, Corporations, and Business owners my framework process. With features in Forbes, Psychologies Magazine, and The Times, I assist clients to build a plan, solution and strategy, to increase digital business growth, sales, and passive income.

I am delighted to be supporting postgraduates on the Industry Mentoring Programme, you can find out more about the program here.

#industryexperts #kycdigitalconsulting #martechagency #partnerships #givebacktothecommunity

Mentoring, Training, Careers Business Mentor, Careers, Training

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Katrina Young

Award-Winning Business Consultant | Digital | Marketing | Project Manager |Innovation| Tech|Business Solutions Architect /Robotics /Lead Gen Curator