The Micro-Evolution Evergreen Launch Framework©️ — Launch using the evolution evergreen method, minus the burnout, without the Tech gremlins or overwhelm
The Micro-Evolution Evergreen Launch Framework
Launch using the evolution evergreen method, minus the burnout, without the Tech gremlins or overwhelm.
You might already be familiar with the term launch as it relates to a product or company. Perhaps you have seen colleagues, or perhaps clients, resources, bought programs or books and read the articles explaining launch strategies, read blog posts about a soft launch, or are even aware of various other methods of launching a digital product.
While these techniques can certainly be helpful in some scenarios, they often come with tradeoffs that many business owners and entrepreneurs find too tiring, confusing or risky. To Launch or Not To Launch? That question plagues many startup founders when it comes to releasing their new creation into the world.
Whether your answer is yes or no depends largely on what type of person you are and what kind of business you run. Many new entrepreneurs underestimate the importance of testing their products before launching them to real customers and fail to see the potential downside of going public too soon. However, more experienced founders know that there are pros and cons to both options.
The Importance of a Launch Strategy that works for you
Before deciding which route to take, you should develop a clear plan for your launch strategy. A launch strategy is a set of deliberate steps you use to take your product from private beta to public launch. It considers the current state of your product and your team as well as the market you are targeting.
A launch strategy also allows you to consider various scenarios based on the feedback you receive during the launch process. A good launch strategy also allows for flexibility, as circumstances are often unpredictable. It can help you avoid making rushed decisions under pressure from outside sources such as investors or anxious customers, but most importantly, planning.
Burnout-Proofing with a Soft Evergreen-Evolution Launch
Many business owners and entrepreneurs consider a soft launch the best solution for avoiding burnout and simultaneously perfecting your offer, service and digital product.
A soft ‘Micro’ campaign-based launch involves launching your product to a carefully selected group of customers (targeted or those who have qualified and ascended from existing services, products and offers or another closed group) to start gaining feedback without going public with a full-on launch.
A soft micro launch can help you avoid making mistakes that could damage your reputation, such as launching with a buggy or unstable product. It can also help you avoid the overconfidence trap by giving you time to fine-tune your product and gather feedback from real customers, without having to deal with the pressure of negative feedback.
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Introducing The Micro-Evolution Evergreen Launch Framework
A simple ( I use this word purposely) and easy-to-implement framework can help you successfully launch your Digital Services, Offers and products. It has been tested by leading experts, including marketers and business owners, across multiple industries, and it has been proven to work repeatedly. It’s also easy to understand and quick to implement.
Tame Burnout, Lack of motivation, Tech Gremlins with a Controlled Rollout
If you are releasing a new product, digital tech product or a SaaS (software-as-a-service) tool, software, or an app, you may have to deal with gremlins that threaten to delay your launch. A controlled microevolution campaign-based rollout involves gradually introducing your product to your customers.
For example, you might offer your app in a special beta-testing program, allow people to try your new product with a free trial, or a combination of both. A controlled rollout is helpful if you have a complex product with many moving parts that need to be tested before you can confidently go public with it.
You may want to offer evergreen enrolment, test the product or service, review and improve. It allows you to test your product, offers, and services to identify any messaging flaws without disrupting the experience of your current customers who are using the previous version of your product.
The Micro-Launch Method: Combine the Best of Both Worlds
Disadvantages aside, there are several advantages to launching your product gradually. A gradual launch allows you to get more feedback and make changes to your product based on what you hear from your customers. A gradual launch can be particularly helpful if you are releasing a B2B product or if you want your product to be more scalable.
You may have to deal with a large initial customer base if you decide to go public with your product immediately. With that in mind, you might be inspired to create your own custom launch strategy with a combination of the above-mentioned launch methods. That is, unless you have discovered the micro-launch method. With the micro-launch method, you can enjoy the benefits of both a soft launch and a controlled rollout simultaneously. Its like the best of both worlds, but even better!
The Micro-Launch Method: The Evolution Evergreen Method, Minus the Burnout, Without the Tech Gremlins or Overwhelm
The micro-launch method is similar to the evergreen method in that it involves drip-feeding content to your audience over time. However, the evergreen method is not always feasible for every business. You may want to try the evergreen method, but there is one thing holding you back: the amount of effort involved in creating that much content. There are many reasons why you might struggle to launch your product.
However, there is only one thing holding you back from implementing the micro-launch method: the amount of effort involved. You dont need to worry about any of the problems associated with a full-fledged launch. You dont have to worry about the stress of dealing with negative feedback if your product isnt ready for launch.
You dont have to worry about the risk of getting your product wrong due to a lack of feedback. And you dont have to worry about being overwhelmed by the sheer volume of content creation needed to launch your product with a full-fledged launch.
Not to mention the steps to create your offer, service or product. In fact, the micro-launch method is focused on ease, utilising a simple framework so that you can implement it with as little as one blog article or to support your existing method.
This has been a game-changer for myself and my clients, getting paid for beta and reducing launch time.
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