When it comes to increasing your website conversion, leads and sales, the question is: How do you know what’s working? — One way to better understand how people interact with your website is by using heat maps. Heatmaps show you where visitors are clicking on your site, so you can identify which parts of your site are most effective at engaging them and convert them into leads or sales. If you…

A Guide for SMEs and Investors in the UK in 2023 — The Enterprise Investment Scheme (EIS) is a UK government initiative to support small and growing businesses by providing tax relief to individual investors who invest in eligible companies. …

How will emerging technologies affect future jobs, and what opportunities does this present? The job market is constantly evolving with advancements in technology. As we move towards an age of automation, preparing for the changes and opportunities these emerging technologies bring is essential. …

As technology advances, artificial intelligence (AI) integration is becoming more prevalent in various industries. From healthcare to finance, AI is transforming the way we do business. But with this revolution comes the fear of job loss and the question — will we lose our jobs to AI? …

With the rise in ai tools and saas adoption available, organisations, SMEs, and corporations can benefit from the acceleration in Innovation. The potential is endless, with this acceleration is a crucial point of ethical consideration in the use of AI for business growth. To ensure sustainable business growth, it is…

Tracking and following up your workflows and processes — It is essential for any business to have a well-structured and organised system in place to manage its operations and activities effectively. A well-designed business ecosystem can help you to achieve your desired goals and objectives, improve customer satisfaction, and increase profitability. To create an efficient business ecosystem, we start…

The best way to attract clients is to target personas. — The best way to attract clients is to target personas. If you have a product or service that fits a particular persona, it would make sense to target that person. A persona is a description of a fictional character who represents a real-world group of users or buyers of your…

Your Digital Product Manager is Dedicated strategic consultant. Partnering with you to create, manage, and deliver the product information your customers need. Katrina will support you in innovating and adopt solutions to empower and embrace emerging technologies; she is passionate about product design, technology, and innovating digital solutions to real-world…

The Micro-Evolution Evergreen Launch Framework Launch using the evolution evergreen method, minus the burnout, without the Tech gremlins or overwhelm. You might already be familiar with the term launch as it relates to a product or company. Perhaps you have seen colleagues, or perhaps clients, resources, bought programs or books and read the articles explaining…